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I've been using Adwords for one of my sites for a while. Then I paused the campaigns.
In the meantime I have done a lot of SEO work and checked keyword combinations maybe 10-25 times a day.
Could it be dangerous for me to start the Adwords campaign again now?
When someone are searching a lot, trying to lower the competitors CTR.
But... how to know?
So, to be safe, you can use Google AdWords Preview Tool - just be sure you're logged off as being logged on messes up results.
I found that, for some reason, Google would always put some of my sites high up when I do a check on related keywords.
It was different in real life.
Good tip, smallcompany. I'm going to use the preview tool from now on. (And chill a little bit, bwnbwn :))
I'll probably wait until January before I activate the campaigns again. There's just too many horror stories...
Anyway, this could be something to think about for others.