Lost IS Rank

Lost IS Rank Increasing

[ascargio]

Hi all,

Since last september I've notice a strong increase in Lost IS Rank in different adwords accounts.

It's unusual.

The Ads position is high (between 1°-2°); I don't make any change in cpc and the clic/impression/ctr trends aren't change.

Why? Does anyone know something?

What do you suggest to me?

[Structuralist]

Perhaps the simplest explanation would be that you are getting more competitors, or that your existing competitors are increasing their bids or improving their quality scores.

You could also check out the history of the search volume for the keyword by using a tool like Google Trends. I would imagine that if the volume of keyword searches decreases and everyone keeps their bids the same, the auctions may become more competitive and affect your impression share.