How to do customized ad content?

How do you create specific ad content for specific items / terms

[moldinaga]

Hello everyone. First post for me.

We don't have many products.

I've been putting in batches of keywords / cpcs /urls using the keyword batch form, for example:

widget xyz ** 1.00 ** [widgets.com...]
etc.

And this is a nice tool, but what I want to know how to do is have the word 'widget xyz' actually appear in the ad itself that people see. I've noticed that amazon, ebay, and some others seem to pull that off.

I'm just not exactly sure how to do this; obviously I could create a new ad group for each product, but I don't want to do that, unless there is some batch method for it.

How can you do customized ads?

Many Thanks.

M.

[eWhisper]

It's called dynamic insertion.

You can find a good thread on the topic here:
[webmasterworld.com...]