Order of words, Capitalization and Plural

blue widget or widget blue, Blue Widget, WIdget Blue

[skuba]

I have seen all kind of things about choosing keywords for Adwords, that I am not sure anymore.

- Does it make a difference if on the keywords list I have only "blue widgets" , or if I also have "widgets blue"?

- Any difference if I have "blue widget" only, or if I add "blue widgets" to the list?

- What about capitalization? If I have already "blue widgets" , will it help adding "Blue Widgets"?

Thanks for your help

[eWhisper]

If you are using phrase or exact match, "widgets blue" & "blue widgets" are two different keywords.

If you are using broad match, then the order doesn't make a difference.

[roitracker]

And capitalization makes no difference.

[AdWordsAdvisor]

I have seen all kind of things about choosing keywords for Adwords, that I am not sure anymore.

skuba, here are some useful keyword related resources from the AdWords FAQs:

What are keyword matching options?
[adwords.google.com...]

What are the steps to creating a keyword list?
[adwords.google.com...]

How can I monitor the performance of my keywords?
[adwords.google.com...]

Keyword Matching Demo linked to on this page:
[adwords.google.com...]

AWA