Where does content network determine where your google adwords ad is placed. Is it from keywords in the google adword? Or is it pulled off of the webpage you google adword leads to?
Ex: If I want my google adword to land on a real estate adsense page. Would I want to say real estate in the ad or would it go automatically since my web site is about real estate.
Thanks for the help
Where does content network determine where your google adwords ad is placed. Is it from keywords in the google adword? Or is it pulled off of the webpage you google adword leads to?
Surf4soul, ads are placed on content partner pages based on an overview of all keywords in an Ad Group. No information is pulled from the advertiser's web page in this process - although the content of the page on which the ad is placed is absolutely key.
As an advertiser, the best way to ensure that your ads are placed on the most appropriate content pages is to create really targeted Ad Groups. In other words, each Ad Group would ideally be about a single subject, and all keywords in that Ad Group would be highly related to that subject.
Hope that made sense. If not, there are quite a few past threads in this Forum that go into greater detail on creating targeted Ad Groups.
AWA
