Massive rise of Impressions for stable Clicks

General Trend or Particular Issue?

[Bastien]

Hi,

We have several campaigns in really diverse countries and geographical zones since several years.

Recently, it seems the Impressions for most of these campaigns have been increasing massively while the clicks and conversions remained stable.

We're a bit worried about our CTR melting that way, and I was wondering whether this was an issue particular to our campaigns or a general trend that you might be experiencing as well.

Another different (but possibly linked) question is regarding the apparition of more and more sites like this one:

[bing-vs-google.com...]

Are these likely to generate a real increase in Impressions that will then be resulting in more Impressions on each engine for unchanged click figures?

Are these engines, as I think, resulting in a full simultaneous research in Bing AND Adwords?

Thanks for all your answers,

Bastien

[RhinoFish]

is this question regarding search only, or are you also running content network here?

[Bastien]

Search only. Content network is disabled for all our campaigns

[RhinoFish]

i haven't seen what you're seeing, but i mainly do US and Canada, so there's no reason i should see what you asked about. are the imps on the search partner side (not G itself)? perhaps they are continuing to add search partners overseas and some have low click rates, in which case i hope someone else in your type of geo coverage can confirm what you're seeing, so you know it's happening to many.