Have to pause my ads for unknown time - whats level is best?

Campaigns, Adgroups, Keywords or Ads?

[Sujan]

Hi,

I have to pause all of my ads for an unkown timeframe.
Now I'm wondering what is the best way to pause them
quality- and history-wise. Any ideas?

I could pause them on the following levels:

- campaign
- adgroup
- keyword
- individual ad

Which would you choose?

- Jan

[benevolent001]

Campaign is at the top level , so if you want to stop all those ads just select all campaigns and pause them.

Quality score will be reevaluated if you start them again and you have changed landing page.

[edited by: benevolent001 at 11:52 am (utc) on Oct. 1, 2009]

[Sujan]

Yeah, so that's the easiest way. But perhaps there are
quality- and history-implications on this or other
levels?

[Channel01]

No quality issues. You can safely pause at the campaign level and now worry about any loss of history, quality hit, etc.