Geotargeting campaign

[tonynoriega]

if i chose my specific state to advertise in only...

and i have keywords such as:

"[my state] widgets"

since im only targeting my state, do i need to add my state to all of my keywords?

or should i use both?

"[my state] widgets"
"widgets"

[ppcbuyers]

i do the following:

geo-targeted campaign with separate ad groups for keywords with geo-modifiers (like [my state] widgets) and keywords without geo-modifiers (widgets)

nationwide campaign with phrase and/or exact match keywords with geo-modifiers ([my state] widgets) only

in my experience, they each perform differently and so this allow for easier monitoring and more efficient optimization