New 4 premium listings

Is this new?

[ffctas]

Hi,
Today, I noticed that a number of my adwords were listed in a premium spot on top as the #4 listing. In the past I can only recall 1 or 2 premium listings.
Is this new? What are the consequences of this change?
Thanks
Tom

[FromRocky]

I couldn't find any over 2 premium ads.

[WebGuerrilla]

They've been testing 4 ads at the top for awhile. There were some screen shots of it floating around Vegas.

Being a public company tends to change ones opinion on white space fairly quickly.

[vibgyor79]

The last time I saw 4 premium listings was when I had a little too much to drink ;)

[Syzygy]

That's interesting, as in my sectors I'm seeing an increase in instances where two ads show in the premium slot, where before there was one, or indeed none...

Whatever changes in parameters have been made are obviously now having an effect across all sectors.

Syzygy

[wheel]

I haven't seen it - but great! I'd like nothing better than to pay for spot 4 and have it highlighted. Or pay for the dreaded spot 5 and have it show at the top of the left.

[AdWordsAdvisor]

Today, I noticed that a number of my adwords were listed in a premium spot on top as the #4 listing.

Heheh. Actually this is a new one on me too! I'll have to ask around...

AWA