So I am expecting that it should hit my daily budget every day.
But it doesn't get anywhere close:
I have been getting ~$30.00 worth of traffic a day with a 2.7% CTR, words claim to be normal (not disabled or on hold)
#*$!?
I want to spend the money - They (goog) say they have the traffic. What's going on here?
-V
-V
Take this as a heads up before thigs get ugly for you.
On that note, Art.com just decided a few days ago to take away my lone standing '.com' affiliate bid. Bidding on domain names/trademarks sure was fun & profitable, but almost everyone forbids it now. Not that I didn't expect it as one by one companies started enforcing their trademarks, but for me the era is now officially over :(
Free Cash! Just about.
I have more of a CTR problem with these but I still seem to be only allowed to run on a very very small fraction of traffic
[webmasterworld.com...]
Predicted: 1,400
I get: 50
Budget absolutely maxxed.
CTR good, "Normal" status.
Avg Pos. well onto first page.
KW nowhere else in account.
BTW, the ad dignostic tool now displays 'Ad Shown' normal status for this KW, but my impression count is still low. Looks like we are in the same boat.
[edit]The only thing I can think of is perhaps the estimator does a really bad job with negative keywords, of which I have over 100 for this ad[/edit]
google tells you you need to budget $1000 and you put $100 as your daily max. Then google is only going to display your ad 1/10 of the time
I really don't think that is how it works (your actual budget value should have more meaning than the click estimates), but basically what you are saying is this? Take hypothetical:
Google estimates 1,000 clicks/day @ 0.10.
Say you set your daily budget to half of this - $50/day.
Now say the day goes slowly on searches, (for whatever reason) and impressions are only half of google's estimate.
Now even though your budget is $50, you are saying your spend will only end up around $25?
I really haven't thought about it much because I usually set my max budget to 2x or more of what google recommends. That should pretty much guarantee full exposure but i still don't seem to be getting it for this KW.
Ok here's the deal. Lets say google tells you you need to budget $1000 and you put $100 as your daily max. Then google is only going to display your ad 1/10 of the time that it can because thats just how their system is set up. If you set your budget to $10000 however you will get all the impressions you can get. Simple enough?
I really don't think that is how it works...
Actually, I would call nick3131's comment a pretty good rule of thumb. While oversimplified, it is probably the simplest way to visualize the relationship between actual daily budget and recommended daily budget, IMO.
Remember to keep a close eye... you don't want it to actually rocket to $10,000! Ouch! ;-)
Agreed.
I would not recommend setting a daily budget higher than one is really comfortable paying. You might be surprised what a few mentions of your product or service in the national media can do to your traffic.
Remind me to tell you the Elle magazine/Britney story sometime.
BTW, not so much in answer to this particular thread, but as a general principle: another way to have one's ads show more often for a given daily budget is to trim down the keyword list - keeping only the most important or most successful keywords. However you happen to define those terms.
AWA
Here is a real world example:
I want to be on the word "Nintendo DS" - The Google Estimator says $4000 a day in traffic is available. (a one word campaign)
I set up a stellar creative and start the campaign off with a daily budget of $4000.
1st day - $30 spent. CTR of 2.9%
2nd day - $35 spent. CTR of 2.8%
3rd day - $32 spent. CTR of 3.2%
What is going on here? I am saying that I am willing to spend the $4k, google says there is $4k in traffic available. But yet I get less than $100 in traffic....
why is spending money on google so dang difficult?
Please don't drop more keyword names, but I did look at some you suggested.
Selecting all counties, all languages, the volume I see from every source is much less than than your numbers.
There are a few reasons that the estimator and your numbers don't agree (other than sometimes it hiccups - see below).
1. Your ads aren't appearing on partner sites yet.
2. Your running phrase match keywords, and did estimations on broad match.
3. Your keywords are broadmatched from your perspective, but really aren't being shown that way ( [webmasterworld.com...] )
Now, and this has been an issue for a while. Selecting 'USA & All languages' actually shows MORE volume than 'All Countries & All languages'. I keep seeing this over and over again. Think the USA algo needs adjusted.
So rather than maximizing profit in the short-term (which would be by letting affs everywhere) they have begun some process to make sure shelf stocking is minimized to preserve user experience.
because let's be honest, having 10 ads all for the same company (even if each is a different aff) is a bad user experience...
that's my theory on why its hard for me to spend money on google...
3. Your keywords are broadmatched from your perspective, but really aren't being shown that way ( [webmasterworld.com...] )
Wow eWhisper, that thread was really helpful. I didn't realize based on KW history a broadmatch may only get shown as exact match, unless you override with the add'l phrases you want. I can see the advantages, but obviously the system won't always be right, so I guess working to find the correct 'overrides' is the key. Knowing this should help me to get more impressions out of the network. Thanks!
The only thing I would ask is if the rules stated there still more or less stand (since the thread is almost a year old).
The only thing I would ask is if the rules stated there still more or less stand (since the thread is almost a year old).
It's a hard rule to test because of how broadmatch will sometimes show your words for related terms. However, I belive this rule is still in effect.
