5th line showing "England"

[PeteM]

Apologies if this has already been covered but my search results returned Adwords in the following format.....

Title
Line 1
Line 2
URL
England

Anyone seen this before?

[ugamis1]

Well I have been using AdWords for about 1.5 days but read about them for a few weeks before launching our campaign. What you are seeing is the advertiser is limiting their search results to just users in England. Sometimes you may see a city such as Boston or Manchester where the advertiser is limiting their search to a specific city.

Think of a plumber in Boston. If he is advertising, he obviously just wants business from within Boston (or maybe Massachusetts) if his business is local. Therefore he limits his search to that geographical area.

[cline]

Sure, I've got clients who only do business in England, not the rest of the UK. Adwords lets you target just England.

[nick3131]

That showes up in any regional ad. Lets say im looking for a pharmacy in New York. The advertiser doesnt want to show his ads all over US because thats pointless. So he selects his region just as NY. Now you the surfer know that the owner of the ad is located in New York (relevance). And youre only targeting potential buyers because your business is in NY (conversions).

You can use this stuff creatively thou. Thats the theoretical version of why this occurs. There are many other ways to use it that could benefit your CTR.