Increse low quality score

[sonisoni]

How i can increase quality score of my keywords.. lets one example ..I have selected "photoshop tutorial" keyword. Created ad with
{KeyWord:Photoshop Tutorials}
Join to learn Insider Photoshop
Secrets @ $49/yr . Subscribe Now !
example.com/Tutorials
and my landing page have photoshop tutorial keyword.
Then why google is show 2 quality score ..
any idea how i can get more quality score .

Thanks & Regards,
Sonika

[edited by: eWhisper at 10:49 am (utc) on June 3, 2009]
[edit reason] Please use example.com for same links. Thank you. [/edit]

[AdWordsAdvisor]

Welcome to WebmasterWorld, sonisoni. ;)

How i can increase quality score of my keywords [...]

This is actually a very big topic, and simple 'always true' answers are tough to come by.

Below are a couple of basic thoughts, though, followed by a link that will lead you to a great deal of additional information:

* Quality score does not live with a keyword alone. It relates to the relationship and relevance of the keyword, the ad it brings up and the site that the ad links to. The user experience on that site is a factor, as is the load time of the landing page.

* Quality Score is not a fixed number. The AdWords system is constantly making adjustments to Quality Score as the system learns more about many other factors ranging from the CTR of the keyword/ad (a measure of relevance to the user) right on down to the level of page load time for the landing page, as mentioned above.

For a much deeper dive, please see this page which leads to dozens of related topics:

Ad Quality and Performance
[adwords.google.com...]

AWA

[smallcompany]

Besides educating yourself, your best bet is to ask how many people actually got their QS 2 up to... let's say 7.

That will give you a realistic picture about what does it take to get "sunken" site up and running on AdWords.