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New AdWords Feature > Connect Analytics Goals to AdWords Conversions

More accurate tracking or just more confusion?

     
11:34 am on May 9, 2009 (gmt 0)

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This feature seems to be about a week old. If you go to Google conversion tracking, there is an option for linking Google analytics goals to count as conversion types.

So far, sounds pretty good.

Only the first goal per profile is available. If you have four goals in a profile, looks like you will need four profiles to track them all (at present).

What is not explained is how the conversion is actually counted.

Since Google analytics uses last in as the conversion point, but Google AdWords tracker uses last AdWords click as the conversion point - what stats will appear? Could be rather confusing.

Google has a help file on how to connect the two together: [adwords.google.com...] However, the link that says 'Read About' how these two items work together leads to an error page.

Has anyone found a way to add 4 goals from the same profile? Anyone test how the conversions are actually being tracked and reported in AdWords?

9:23 am on May 12, 2009 (gmt 0)

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not found in previous interface :p
4:03 pm on May 13, 2009 (gmt 0)

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So far, all the chatter focuses on implementing the link, but nothing about how the Analytics goal data appears in Adwords. The only place I can find it in Adwords (both old and new interfaces) is on the Conversion Tracking page.

I was expecting Analytics goal data to be integrated into the overall interface, perhaps as an optional "conversion" column. Do you agree?

11:09 am on May 14, 2009 (gmt 0)

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I was thinking that you would be able to pull this information from reports at a minimum.

Looks like it's really not integrated to the point advertisers will find useful yet.

2:07 pm on June 19, 2009 (gmt 0)

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It seems Google just announced this is now a feature. However, it still seems quite buggy? Has anyone successfully linked multiple goals from the same profile together?
2:27 pm on June 19, 2009 (gmt 0)

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I tried it back in May, but it seems to never have actually worked.
2:26 am on June 23, 2009 (gmt 0)

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ahem, where goest AWA?