negative key phrase

[johnn]

Hi,
How do you avoid negative key phrase in an ad group?
For example, I want 'Business Solutions' but I don't want 'Solutions Business'. Does this work:

-[Solutions Business]

Thanks,
John

[HitProf]

You could also use -"Solutions Business" to avoid this combination to show up within phrases with more words.

[bumpski]

I just tested quotes "", and Adwords showed my ad with either keyword ordering, but my keyword list does not contain the reverse ordered keyword pair.

[AdWordsAdvisor]

I just tested quotes "", and Adwords showed my ad with either keyword ordering, but my keyword list does not contain the reverse ordered keyword pair.

It is hard to say with certainty, due to the limited info available here, but this sounds like a sever delay to me.

If, for example, you were to change the broad match 'business solutions' to a phrase match "business solutions", and then test for the reverse word order right away, your results might be misleading.

This is because there are many thousands of servers that must update your change. It is best to wait an hour or more to be sure your change has been fully incorporated, before testing.

AWA