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Adwords content marketing

         

toddb

2:54 pm on Mar 27, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why does it continue to be so bad? I noticed a nice spike in traffic and went to see why. Wow, my ad was on an article about the product. 2 hours later the ads all changed. The new ads all have the same word in the title so I assume they are targeting that. Nope that keyword is not on the page. Similar words nope. Do the ads have anything to do with the page? Nope. Can I get my ad back on there? Nope.

The ideal situation. A page targeted to an audience. The audience is there ( not always the case.) And all the ads have to do with something else.

I know I should be happy that google gave me the two hours but you have to assume this is repeated a million times a day.

Seb7

9:42 am on Mar 31, 2009 (gmt 0)

10+ Year Member



Did you target the website using ad placements?

I've seen this effect but on the other end. On one of my websites, ads (from adsense) about a certain product was 100% relevant and were showing 100% of the time, click throughs went right up, until I had to change something, cant remember what it was now, but I seemed to have reset something and the ads like those never came back.

netmeg

2:54 pm on Mar 31, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Our esteemed moderator, ewhisper, just posted a killer blog post about the Content Network on his blog yesterday. I can't give urls out, but if you do a Google search for bgtheory, I'm sure you'll find it, and it may help.

AdWordsAdvisor

8:01 pm on Apr 1, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Our esteemed moderator, ewhisper, just posted a killer blog post about the Content Network on his blog yesterday. I can't give urls out, but if you do a Google search for bgtheory, I'm sure you'll find it, and it may help.

I am pretty sure that both netmeg and eWhisper know more about AdWords than I do. So I endorse this advice wholeheartedly. :)

AWA