Quality Score 1/10

[dawson865]

Hi,

I have a brand new site that is selling i.t. products and im tearing my hair out trying to figure out why adwords hates me!

So I have a low quality score (1/10) across the board for my landing pages. To quote google:

"Based on the relevance of the associated keyword and ad text, page content and page functionality."

I have tried many different keywords and product pages as the landing pages on several campaigns but they all result in the same.

I have searched and searched to find what I am doing wrong. The keywords are in the title, meta and content of the landing pages. Now granted my site does not have a lot of "original" content as I am selling common i.t. products and i'm just using the ad copys from manufactures in most cases. However, this is exactly what my competitors are doing and they are placing well with adwords.

I am really confused as what to do. I know that this has been discussed a million times but I feel I have tried everything!

If anyone has any ideas?

[Seb7]

Three possibilities I can think of.

The keywords you are using could be highly competitive, I think you cant get a good quality scores on very high competitive keywords.

It could your URLs. Does landing page URLs also contain the keywords? ie. www.myshop.com/widgetname.php This is always recommended.

It might be your domain. Google seems to quality score a whole domain. I had a problem exactly like yours, which I resolved by put the exact content on a different domain name - which I only used for the adwords landing pages.

[particleman]

I had the same problem, ended up getting on the live chat with google. Rep agreed the quality score did not make sense. They looked into it, 2 days later I got an email that it had been resolved. My QS was 8/10 and ads were showing.

[seostew]

@particleman

I have called Google on this as well. It made no sense. I had been advertising on one of the accounts for two years, when it got slapped.
"Misscategorizations" sometimes happen.

[dawson865]

Yeah the keywords are in the url, and in the content.

I put some of the content on another site and the exact same campaigns came up 7/10 straight away. I think its a domain name issue. I think I will try the live chat as I have read that that might be the fastest way to get a response.

Google really needs to give us a better description of the issue - if its a domain issue then don't tell us its "keywords"

[chman0024]

dawson865,
What I say below is assuming your keywords, landing page and ad text are relevant. CTR does not really matter when your getting a 1/10. When it's that low it's Google's way of tell you your doing something they really don't like.

If your landing page is linking to another site that Google does not like or has images hosted on another site that Google does not like that could be the cause.

** A site that Google does not like is something like a get rich quick site or something that does not add any value, it's only there to trick people for a name and email address.

You will also need to get a new domain name ( after you have made the changes ) and then put this new domain name up and you should see the quality score jump up.

I can verify this b/c I had a client with a 1/10 on almost all her keywords and I know everything was relevant, ads, keywords and landing page. There was one problem, she was linking to an affiliate site for MLM and that was the cause. I had her remove the links first and there were no changes in the quality score, then I had her get a new domain name and WalllLaaaa the quality score was up to 7/10 and 8/10.

Check your site very closely for any eternal links, images and even where someone goes to after they fill out a form (if you have one on your site)

I cannot guarantee this will work for you b/c I cannot see you account or your landing page, so this is my best guess from the info I have available to me.