Tecnical problem - Ads not showing

technical problem with AdWords

[Annie]

I opened an account with Google AdWords 5 days ago.

My daily budget is £99 which is less than recommended, but so far I have only received 1 click and 9 impressions.

The Ads Diagnostic Tool is telling me the following:

"Ad not shown ¦ Reason: Our system is experiencing technical difficulties."

The support people in Dublin obviously don't know about this problem as they claim it's my limited daily budget that cause my ads not to show.

I have several accounts and only this one is experiencing this problem.

Any advice?

- would it be worthwhile just opening a new account (which involves getting my client to install a new tracking code on the site).

[bumpski]

You didn't mention what your "Cost Per Click", (CPC or bid) is. If the keyword terms are very competitive you will have to increase your CPC to get more impressions. There are many keywords where you can just use $0.05, but in others you will have to raise your CPC. Your budget is more than enough.

[Annie]

I have a CPC of £1.10 - and when I opened the account the system estimated that should be generating plenty of impressions.

thanks for your reply!

[AdWordsAdvisor]

My daily budget is £99 which is less than recommended, but so far I have only received 1 click and 9 impressions.

Annie, a daily budget lower than the recommended figure is a sure indicator that your ad will not be showing all the time, so this really may be the issue - especially if the gap is substantial. You may wish to either meet the suggested budget, or thin your keyword list down, keeping only the more important or successful ones.

The Ads Diagnostic Tool is telling me the following:

"Ad not shown ¦ Reason: Our system is experiencing technical difficulties."

The support people in Dublin obviously don't know about this problem as they claim it's my limited daily budget that cause my ads not to show.

The Ads Diagnostic Tool, while useful, is no substitute for an actual human having looked at your account with an eye towards answering your particular question. So I'd give more weight to the support persons feedback. Especially since most 'technical difficulties' are addressed quite quickly.

would it be worthwhile just opening a new account (which involves getting my client to install a new tracking code on the site).

I would never recommend closing an account and creating another, simply because an ad is not showing. It is really better to get to the bottom of the issue, and make changes to suit. In this case, I'd start with another look at the daily budget. Perhaps even raise it for a short period of time, as a test?

AWA

[Wallow]

Annie, a daily budget lower than the recommended figure is a sure indicator that your ad will not be showing all the time, so this really may be the issue

I think I don't understand adwords anymore.
Annie's ad is running since 5 days with a daily budget of 99 pounds and a maximum (!) CPC of 1.10 pounds. So the ad could get 90 clicks and (5% click-through estimated) 900 impressions each and every day.

So after 5 days this ad could have recieved 4500 impressions and 450 clicks, and would still be within the current daily budget. But in real this ad after 5 days has recieved 9 impressions and 1 click. So what would it bring to raise the daily budget even more when the system currently uses less than 0.25% of the daily budget? Can someone clear this for me please?

[matrix_neo]

Hi adwordsadvisior I am thankful for your help, still I don't buy it. And wallow sounds more logical to me. Please note I am experiencing similar problem. Yesterday 900 impressions today nothing I have a list of keywords and my budget is above the recomended still the prediction is nowhere near stats. I got just 9 clicks so far against the predicted 450 clicks a day. Thanks

[Wail]

Yeah. I've got to say - that looks like a technical gremlin to me.

I don't see how "Ad not shown ¦ Reason: Our system is experiencing technical difficulties." relates to "you're not bidding enough".

I'm actually really worried that the folks in Dublin didn't call this for a technical error.

[hybz]

I agree. You might think I am small time to admit this, but the embarrasing fact is that my daily budget is £10 and I recived 8000 impressions and 67 clickthroughs. However, I did experiace a certain word that wouldn't display my add, and said that it was having tech problems.

Look for differnt keywords maybe?

[Wallow]

So the ad could get 90 clicks and (5% click-through estimated) 900 impressions each and every day.

I meant 10% clickthrough of course ;-)

[Wail]

Any news on this thread?

Did Google fix the tech here? Or get back to you at all?

[patient2all]

I don't see how "Ad not shown ¦ Reason: Our system is experiencing technical difficulties." relates to "you're not bidding enough".

Right? I'm getting that a lot too. Now if I'm seeing that message 10% of the time I use the search tool, is that same behavior carrying over to actually displaying the ad when people search too? Am I missing out on 10% or more of ad showings?

My bids are tops on the ones that I check and I always set my daily budget at $1000.00 a day even though I know my ad groups will only generate $20-40 dollars a day in targeted searches.

Something is real wrong here!

patient2all

[Annie]

In the end Google put it down to an editorial hold-up - some words which I had requested exceptions for as they were trademark/company names and not misspellings had not been dealt with.

However, this did not by far apply to all ads.
Luckily the campaign is now running and receiving plenty of traffic - even at about half of the recommended daily budget.