iphone targeting.is this new?

[jkwilson78]

Just noticed today that there is now a new section under campaign settings (at least new to me) called "Device Platform"

You have two options to choose from:

1) Desktop and laptop computers

2) iPhones and other mobile devices with full Internet browsers

this is all fine and good but where can I see the performance data for this? I'm sure the overall traffic from mobile devices is small but if it is complete junk or if it converts I want to be able to tell.

Anyone know more about this?

[xurxo]

Yes this was rolled out on December 3rd. I just wrote a blog post about it.

Currently there is no way to measure performance separately so the best practice right now is to duplicate your campaigns and opt one into "Device Platform" targeting and one out and measure performance separately that way.