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I remember putting a suggestion onto a wish list for this one. Great report for those that want to see how they perform on a geographic level.
In addition, even if you donít really care about it, once you take a look into it, you may find some numbers triggering your brain and initiating some ideas.
The great addition to this report would be Impression Share. Iíll put it onto a wish list for sure.
I'm sure that's just a data issue rather than a reflection of reality. Maybe it's just due to the fact that the report is new and they're still working on making the right data accessible in their database. But until it's resolved, the impression and CTR stats at the Metro/City level are not very useful.
Some other thoughts...
1. I've looked at search and content campaigns and both have significant data in the (all other regions) bucket. It's running around 8% of clicks, but a much larger share of impressions (20%-70%).
2. Is setting up a geographically targeted campaign the only way to bid differently on geographic areas? Looking at the data, it might be helpful to adjust bids higher or lower for certain states. I would like to be able to bid geographically within one campaign. If that's not available now, it would be a great new feature.
I would like to be able to bid geographically within one campaign
This would require geographic settings on an ad group level, something what MSN has. I'm in favor.
Another data piece I find cool to have in this report (besides impression share) is Average Position.
Since Average position is available in other reports as well as in managing interface, it would be great to have it within this report.
For whatever reason, it looks like Google has a hard time categorizing certain impressions and then lumps them into "(all other regions)".
Not sure what I am supposed to do with all this information. Seems to me this is just more data that adds to the blizzard of data I already get from our websites. I have way more information than I could possibly use at this point in time.
Who knows, someday I may find a reason to use it but right now it really tells me nothing new.
I am suffering from statistics burnout.
regional site ie. google.ca or google.co.uk
dns server (if you use open dns sometimes google cant pin you down)
keyword ie. new york car rental
previous search ie. (1st search buffalo NY) (2nd search sushi) these queries are random (it may not work) however i have seen reliable proof
past search history
my also have an effect
google account history
may also have an effect
I wonder if that means Google doesn't know where those people are located or that those folks are international.
FWIW, my ISP (not AOL) is located in a large city about 200 miles away yet I get obviously local ads for that city.
My question is how reliable is the data - does Google really have a reliable method of knowing where people are located?