RealPages.com(R) from BellSouth (NYSE: BLS) the Southeast's leading online
yellow pages and Google Inc. (Nasdaq: GOOG), developer of the award-winning
Google(R) search engine, today announced an agreement whereby RealPages.com
will become the first yellow pages publisher authorized to sell advertising
through Google AdWords(R) to small and medium-sized local businesses.
From: PR News Wire [prnewswire.com]
According to Adweek [adweek.com], Google now has 1900+ person sales force.
I would say that this is one of the most intelligent and aggressive moves that any PPC company has made... I am interested to see how they go about pushing it...they will most likely be warm calling business who advertise in the Real Pages...and cold call beyond that. I cannot see what type of pitch they use...either way this will make the right hand side of Google that much more competitive.
