i see on the google search network that some advertiser are using unrelavant high volume search words and in this way there are getting tons of clicks to a fake url and this fake url and user click this url and finally they reach the real url. i see that these urls are constantly changing because google keeps blocking them as they are unrelavant keywords low ctr.
what i could not understand in this that how come these people can launch new urls over and over with the same keywords and they keep getting inactive and they relaunch new urls again? are they creating new google adwords account every time to start fresh over or how they are managing it?
i am really wondering that because quality score is dead now in my google account as i used unrelevant low ctr keywords. and i have to wait months to recover. but these people are using unrelavant keywords everyday and they are everyday there with a new url. how do they do it? any idea?
thanks
jeys