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Dynamic content Insertion into Ads

How to put prices dynamically into ads text

     

Raheel

9:00 am on Aug 6, 2008 (gmt 0)

5+ Year Member



How to put Landing Page Prices into the ads text in Description Lines dynamically.

Sujan

10:38 am on Aug 6, 2008 (gmt 0)

10+ Year Member



There is no way to do that. You can only dynamically create/pause/delete ads according the price.

Raheel

11:17 am on Aug 6, 2008 (gmt 0)

5+ Year Member



I was looking for 256MB IBM/ ATI Radeon HD2400XT TV-out PCI-E Dual Head DMS-59 43R1962 43C0260

and searched "43R1962" on Google and one of the sponsored ads at the top come up with the prices in the ads I don't know how they do that? as all the items from that advertiser have the prices in there ads and they can't put the prices for all the items manually ?

[edited by: Raheel at 11:19 am (utc) on Aug. 6, 2008]

netmeg

2:38 pm on Aug 6, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Actually, it wouldn't be that difficult to do, even over thousands of keywords, with a combination of Excel and the AdWords Editor.

Sujan

10:04 am on Aug 7, 2008 (gmt 0)

10+ Year Member



Right, but it's definitely done "manually" and not using a feature of Adwords.

phpmaven

12:47 am on Aug 9, 2008 (gmt 0)

10+ Year Member



Of course they could also be using the AdWords API

SanDiego Art

11:14 pm on Aug 14, 2008 (gmt 0)

10+ Year Member



I think what netmeg is saying is "manual". AdWords editor isn't a feature, it is a desktop application that allows for easy bulk editing. They could easily create the ads to put the price (held in another cell in Excel) into the ad copy, then paste into AdWords editor and upload.

Affiliates often do this with merchants' product feeds. They have a file that contains the product name, description, price and URL. These "pieces" can easily be combined into unlimited number of ads, without a great deal of time.

Adwords API could do this automatically. Some advertisers hook it up to their product database, so when there is a price change or inventory shortage, changes are made to the ads in near real time...

 

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