google destination url

[Mikieboy]

What does google look for in a destination url for relevence, now what I mean by this is not the actual landing page but the url itself, I am wondering if I should change it to get a better quality score... for example currently:

http://www.site.com/search.asp?
search=this+product&page=1&adv=google&kw=this+product&
kwtype=this+product&category=category

does google care that I have redundant info in this url or page=1 or anything like that? I could possibly truncate it to just www.site.com/i.asp?i=this+product, but do I even need to do this?

On my second question
I was also going to change all my display URLS from just www.mysite.com to www.site.com/i.asp?i=this+product because I read somewhere it affects my QS is this true and by how much(on average if its even known). I am also thinking of removing the www. part in the display url so I know that I can fit everything in 35 characters in display url.

background info if of any interest:
I actually redid my entire account because google decided 3 weeks ago that my campaign of a year is highly irrelevant and I dont really have a reason of why other than some general answers from google but nothing substantial. I just redid my account to make a campaign for each main category and within it a single ad group with a unique ad text etc for every single product I have(which is a few thousand). Then within each ad group their are keywords. The landing page urls work and the landing pages have tons of relevant information so I don't know why I am still considered irrelevant and google just keeps telling me to raise my bid to $0.50 to $10 just to get active which is not affordable nor guaranteed. Lastly before over half my keywords went off google as inactive for search it actually said on some products quality score great, now how is it possible in a few hours I go from great to poor?

[edited by: tedster at 1:53 am (utc) on Aug. 2, 2008]
[edit reason] fix side scroll [/edit]

[netmeg]

You went from great to poor in a few hours because Google recalculated the quality scores - I don't know how old your campaigns are, but you maybe gotten the benefit of the doubt to begin with.

I've never seen anything that makes me believe the actual url makes a difference.

You need to be very well organized with your campaigns. You don't want a single ad group, you want many ad groups each with keywords that are tightly themed to each other, and with EVERY AD IN THAT AD GROUP tightly focused on both the keywords and the landing pages.

[Mikieboy]

do you think if I redo my urls that it causes the google system to re-evalute my site?

[Mikieboy]

currently i have about 500-700 ad groups per campaign and have 7 campaigns and within each ad group I have about 10 keywords that are used for that ad group

[netmeg]

I think the limit is 100 ad groups per campaign. You can change your destination urls and they may re-evaluate, but if you don't fix the problem, the same thing will happen again.

[Mikieboy]

Netmeg I have sent you a private email, if you did not get it please let me know.

[blue_eagle]

The limit is 2.000 ad groups per campaign I had situations where I used around 1500 ad groups per campaign.

Re-eveluating will happen, bot will come and see your urls. However, you might want to wait a little before everything comes back to normal. For kws that are not $10.00 bids, lets say .60 Poor inactives, raise your bids a bit that will improve the overall standing for the keyword then you can decrease it.

Hope this helps.

[Mikieboy]

thanks blue_eagle, currently google is telling me because im a comparison shopping site that automatically I am looked down upon and my landing page is considered of poor quality even though it is a great landing page... I am kind of lost and am thinking I will need to hire a realy good google advertising agency to help me.