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Does Deleting Low-CTR Ads Help QS?

2:29 am on Jul 24, 2008 (gmt 0)

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as opposed to simply pausing them?
8:53 am on July 24, 2008 (gmt 0)

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No difference. Paused is like it does not exist. When switching ads, you have to give it some time to get reflected onto QS on keyword level.
3:47 pm on July 24, 2008 (gmt 0)

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in my opinion, if it is a brand new account, you need to get some traffic to even figure out what the reliable ad copy ctr is. Once you have 100-150K impressions, the account QS seems to stabilize. During this initial period, once the ad had about 1000 impressions or so, I suggest you edit the low ctr ads rather than pause it.