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Placement Report Not Matching Content Impressions

What's up? Why don't I see where the other 4k impressions are from?

7:09 pm on Jul 22, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:Jan 13, 2004
posts: 67
votes: 0

I've been using the placement report in Google AdWords (love it) to restrict what sites my content network runs on. Optimizing spend and impressions. Going well until recently I realized that the report showed a low number of impressions in relation to what shows in AdWords.

I split out my campaigns into content and non-content, so I know how many impressions I'm supposedly getting. On the 17th, I show 4,753 impressions on my content campaign. The Placement Report shows 677 impressions that day - and the regular campaign had 2576 (thought that might have something to do with it, but nope).

Anyone else seeing this? Testing this here before I post about it. :)

7:39 pm on July 22, 2008 (gmt 0)

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joined:Nov 14, 2006
votes: 0

I recently asked my rep about that and here was the response:

Due to the large volume of data a Placement Performance report can
include, there are several factors that can affect the data that you see
in the reports. If you notice a discrepancy between the Placement
Performance report and the content totals in your account statistics,
please consider the following:

1. The Placement Performance report can take more time to update than your account statistics. We recommend you run this report after 3 p.m. PST to get the most accurate metrics for the previous day.

2. Statistics from some properties that are a part of the Google content
network may not be included in the Placement Performance report.

3. Sites that have accrued a negligible number of impressions per day may not be included in your report.