I got an answer from a google rep today that suprises me:
"If 3 of the same keywords with different match types are in an account, and the query is the same keyword, the exact match will always show. If the bid for the broad match is higher, the exact match will still show."
Is this true. I mean if I bid 3 dollars on the broad match and 1 dollar on the exact match, wouldn't Adwords let the click happen on the broad match?
From [adwords.google.com...] :
II. Multiple Identical Keywords With Different Match TypesThe more restrictive match type will always trigger the ad, regardless of CPC bids. For instance, if the broad-matched keyword apple and the exact-matched keyword apple both existed in your account, the exact match would always trigger an ad.
In my experience this just doesn't happen! Google seems to just show the keyword with the highest bid.
But personally, I've never seen it behave that way... My exact matches always get priority, regardless of bid amount.
i've seen cases though where the broad match has a higher QS than either the exact or phrase match ...
The more restrictive match type will always trigger the ad, regardless of CPC bids. For instance, if the broad-matched keyword apple and the exact-matched keyword apple both existed in your account, the exact match would always trigger an ad.
According to my experience, that certainly does not seem to apply to Phrase match being more restrictive and, therefore, taking immediate priority over Broad match - so, I assume this a point only regarding Exact match behavior.
I've had several instances where a phrase match shows up for terms that have an exact match in the account. Not to mention, the phrase match had the exact match as a negative for the ad group, and it STILL shows. (I've pointed these instances to our rep several times)
It doesn't happen a lot, but if definitely does occur.
-> "widget" shows for [widget] and ad group has -[widget]
One where the searched for term exaclty matches multiple keywords in your accounts, where ONLY the match type differs. So...
Searched for: small green widgets
You have bid on at least two of these:
[small green widgets]
"small green widgets"
small green widgets
Since these keywords will all have the same quality score, forget that as a possible factor, in this specific case.
Further, since G is going for relevancy with their ad delivery, they know your exact match will be more relevant than your... well, the rest makes so much sense I think we get that part.
Anyhow, my only point is, there's more to this scenario than the earlier posts indicate, read thoroughly, including the referenced G help page, before making any conclusions.
In other words, if you have a broad match bid at $1, and the exact match bid at $0.05; and it takes a bid (based upon your qs) around $0.50 to show on the first page; can you effectively keep your ad from showing due to this conflict?
Then again, I suppose if it does work this way, people will begin to add strategies that leverage it... like you've envisioned, you could almost use it in a negative sense, dropping yourself out of (or lowered on) certain keywords or phrases...
This question needs answering. AWA?
can you effectively keep your ad from showing due to this conflict?
Yes you can. Exact match always trumps broad match, and I can give two examples which I have seen many times:
1, Despite bidding extremely aggressively on a broad match term (and not having the exact match at all), the ad never shows on page 1 when the exact match is typed in. Reason: dig down to page 3 or 4, and there's an affiliate using the same display URL, but on exact match with a low bid. Add the exact match to the advertisers campaign with a high bid, and suddenly they start appearing, beating the affiliate out.
2, An account is optimised, and the exact match is added when before only the broad match was present. Total traffic from broad and exact is much lower than broad on its own before. Reason: the exact match bid is way too low and stopping the ad from appearing on page 1 for the term. Increase it and the traffic comes back.
1, Despite bidding extremely aggressively on a broad match term (and not having the exact match at all), the ad never shows on page 1 when the exact match is typed in. Reason: dig down to page 3 or 4, and there's an affiliate using the same display URL, but on exact match with a low bid. Add the exact match to the advertisers campaign with a high bid, and suddenly they start appearing, beating the affiliate out.
That one I find strange as in the past when there were dueling display URLs, Google determined the highest QS keyword/ad of each account first and then displayed the highest QS ad.
This sounds like they are first looking through all the possible keywords (regardless of account) for a display URL and then determining what ad to show.
That's a pretty big change.
Has anyone else seen that behavior?
That's a pretty big change.
eWhisper
This sounds like they are first looking through all the possible keywords (regardless of account) for a display URL and then determining what ad to show.
all the possible keywords
Will all identical keywords(regardless of their match types) be taken into the action of ad rank formula?
Is it possible that the Google system will just pick the highest match type up in those identical keywords, and abandon the others?
If they did do, the keyword with higher priority in each accounts will win the impression chances exactly.
But it seems Google will lose chances to gain more money, once you bid aggressive for the keywords with lower priority of match type(although, the exact always higher bid in most cases).
So how will Google make a choice to guarantee their truth ?
II. Multiple Identical Keywords With Different Match TypesThe more restrictive match type will always trigger the ad, regardless of CPC bids. For instance, if the broad-matched keyword apple and the exact-matched keyword apple both existed in your account, the exact match would always trigger an ad.
Can anyone figure the processing out! Maybe it's Google's secret, but we really desire know a bit more.:)
Pt.
"The more restrictive match type will always trigger the ad, regardless of CPC bids. "
WRONG! exact widget at $.50 will not be shown if broad widget is being bid at $.60.
WRONG! exact widget at $.50 will not be shown if broad widget is being bid at $.60.
No, exact widget at $.50 is shown, even across campaigns (tested recently). Which makes sense: you only want to bid $.50 for exact widget not $.60
