I have been working on creating a pretty large number of 2-4 keyword terms
for use with adwords, learning more and more as I go and improving my
listings, trying to optimize for both CTR and ROI.
So far my ROI has been good, but my CTR jumps around a bit. So here
come my questions:
- I have a few keywords that performed badly in a previous Ad group and
were disabled. So, made a new Ad group with a better ad text, better
destination URL, and a higher max CPC. I also deleted the old Ad group. But
unfortunately the keyword was disabled again after receiving only 5 or 10
impressions. How am I to correct disabled keywords if they are not even
given chance to perform?
- My account was just slowed on friday, but since then my daily CTR has
gone well over 1%. Will my account automatically be reactivated? Or do I
have to click on the Restore Full Delivery button and pay? In the online
help it says that the keywords are automatically tested every 1000
impressions...
- The online help section hints that the minimum CTR for position 1
is .5% - Do you find that this is still true? Would position 2 be an
even lower CTR?
Thanks!
Shawn
[webmasterworld.com...]
This morning I restored full delivery, and watched it closely. It ran for 4 hours and then was slowed again, but my CTR never dropped below 1%. I dont get it.
Shawn
