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invalid display URLs - still there

Lack of Google AdWords display URL policy enforcement



7:42 pm on Jun 11, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

In short, I keep seeing ads with invalid display URL showing in the space. This seems to be true for both old and new ads, being approved automatically, regardless of their display URL validness.

What makes it even worse, even after reporting them, and getting Google employee’s acknowledgment about invalid display URL, they either stay there or reappear.

Since this is an old story, being repeated so many times, caused by same people again and again, two main questions are still in place, just as they’ve been two years ago:

- When will Google start disapproving existing ads with invalid display URL, and disapproving newly submitted right away?
- When will Google start with terminating accounts that have violated the policy on multiple occasions?

Google AdWords: What makes you do this job so badly?!


10:18 am on Jun 12, 2008 (gmt 0)

5+ Year Member

I have seen some adds for, let's say, "widgets" and the display url was www.website.com/widget.html (this page doesn't exist) and the landing page was www.website.com/black-widget.html (this page exists).
Could the purpose of using the non-existent page as display url would be to improve the quality score?


8:01 pm on Jun 12, 2008 (gmt 0)

10+ Year Member

My understanding is that currently, invalid URLs are ok, but the domain destination and display domain must be the same. No redirecting domains, essentially.


10:21 pm on Jun 12, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

invalid URLs are ok

What's your definition of it?

When I say invalid display URL, I mean blabla.com in display URL while landing page is gugu.com.

We never talk about what you put to be your destination URL inside your ad, that can be anything, for any reason. Redirects are fine, even if you have 18 of them.

The point of my initial post was that Google AdWords is acting against its own policy, period. In this case, Google's act is "doing nothing".


5:57 pm on Jun 13, 2008 (gmt 0)

10+ Year Member

This is astonishing that Google can not prevent this. Their big April fix has done next to nothing. I do not understand why Google can not or does not fix this.

How much simpler can this be:
- - Make any ad with mismatching Display URL's and Destination URL's need to go through manual review before going live.


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