Welcome to WebmasterWorld Guest from 3.92.92.168

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Ad Group ROI or Keyword ROI?

     
6:56 pm on May 17, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 5, 2002
posts: 1864
votes: 5


Do you guys track ROI per ad group or per keyword? Tracking per keyword would be theoretically ideal, but it sounds like it could get out of hand with too many "moving parts". Tracking per ad group sounds simple, but might not be granular enough.

What do you guys do?

7:14 pm on May 17, 2008 (gmt 0)

New User

10+ Year Member

joined:July 28, 2007
posts:31
votes: 0


The way I do it is track all keywords when things are new. Once I know which KWs convert I then switch off individual KW tracking and move to ad copy testing. It's probably not the best way but it works for me.