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Tracking Conversions by Keywords for Affiliates

     

PPC_Chris

6:46 pm on May 16, 2008 (gmt 0)

5+ Year Member



I posted this in the affiliate forum, but have got no responses so I figured I would see if anyone here could help me...

Do the major networks such as Commission Junction and LinkShare allow affiliates to track conversions down to the keyword level in AdWords, Y!SM and AdCenter?

If yes, how do they do this and is it accurate?

I know that you need to insert tracking pixel(s) on your thank you/confirmation page for typivcal AdWords conversion tracking to work. Affiliates, in most cases, do not have access to this. So other thn negotiating a deal to have each merchant add your specific pixel to their landing page, how do affiliates track conversion by keyword?

Thanks,
Chris

SanDiego Art

6:53 pm on May 16, 2008 (gmt 0)

10+ Year Member



In order to get keyword-level conversion data in CJ, you'll have to use the SID to either contain the keyword, or some reference to it (a number code that you have a lookup table that knows 0123 = keyword term).

Then you have to match up this CJ report, with data from the Search Engines.

You won't be able to "see" conversion in the SE unless you actually add the tracking pixel to the merchants' page.

PPC_Chris

3:49 pm on May 19, 2008 (gmt 0)

5+ Year Member



Thanks SDA.
 

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