Google Going After Nutrition Companies

Removing our Ads...

[vetofunk]

Well Google has shut down another one of my ads. One of my clients is a nutrition company (been with Google Adwords for about 4 years). They sells nutritional vitamins and bodybuilding supplements. All legal and all things you can buy at GNC, Walmart, Vitamin Shoppe and others.

I really don't understand why they are removing ads for legal off-the-shelf supplements.

Their reasoning is that they do not allow websites that promote anabolic steroids or related content. They say that this includes muscle-enhancing stacks and cycles, body-building steroid supplements, and eBooks that promote steroid-related content. Advertising body-building supplements, claiming they have the same effect as illegal steroids, is also prohibited.

These supplements don't relate themselves to steriods and are not steriods. They are saying supplements like Creatine are steroid-like and will be removed.

Really don't know where they came up with this decision. They will be loosing millions in ad revenue if they continue to do this.

Any thoughts?

[SuperF]

Tell them they got it wrong - you might get your ad back. Their checkers do make mistakes sometimes.

[vetofunk]

I have already talked to our rep a couple times about it. Looks like this is something they are going after...my thinking is that they need an actual person who knows nutrition to help them out...not some engineer lumping things together without doing their research.

[justshelley]

The are not going after it too hard:

[google.com...]

This was the #1 ad
Buy Real Hardcore Stacks
Legal D-Bol and Winni-V Available!
Extreme Muscle Enhancement
www.xyz.com

[vetofunk]

They are going after specific products from what I have seen.

"Anabolic Switch" which is just a creatine supplement; they have removed all the ads...which is one example.

[KaloVast]

I would think using the word "Anabolic" in your ad might be flagging it, like when I use "Mac" in my ads for Macintosh and it gets snagged for copyright. Try not using those red letter words and i bet you'll have better success. It gets a little interesting trying to sell products you can't actually mention, but it's called creative for a reason, right?

[vetofunk]

Another one is "Nitrix". They removed us and a few competitiors so far. This product says and has nothing to do with being anabolic.

[vetofunk]

Well now they removed us for a top selling multi-vitamin because they say it's anabolic...what is going on over there?!

[vetofunk]

This is there reasoning:
[adwords.google.com...]

Of course none of the products they removed are related to steroids at all. And we do not sell steroids anywhere on the site.