Increase bid to £5 a click? How come?

[Paulie555]

I'm relatively new to Adwords. Just started a campaign this week, set the cpc to £1 and everything was fine for 3 days. I logged in this morning and all the keywords need to be increased to £5 per click. Before this the average ad postion was 3, which I thought was ok.

Any ideas why I have to start suddenly paying more?

[dertyfern]

Hi,

Have you checked the status of the Quality Score for each keyword? That is most likely what is responsible for the increase in Minimum Bid. You should read up on Quality Score here on Webmasterworld as it'll not only improve your campaign performance but save you time and hassle. I've also seen an increase in Min Bid lately.

[AdWordsAdvisor]

Have you checked the status of the Quality Score for each keyword? That is most likely what is responsible for the increase in Minimum Bid. [...]

Agreed.

Paulie555, a short time ago I posted with a bunch of resources to help understand Quality Score - in another thread in this same forum. You'll find it here:

[webmasterworld.com...]

AWA

[dertyfern]

Well there you go Paulie555! A whole lot links to links bursting at the seams with "information" for you to study that, in typical G fashion, is little more than obfuscation.

Try the Yahoo ad network, it's much more customer friendly.

[Paulie555]

thanks guys, I had heard that yahoo was customer friendly, but does it yield the same results?

[dertyfern]

Results are a result of your effort in either program. We've moved a considerable amount of our budget to Yahoo from Google (long time advertisers there) and, while it took time and effort, have seen good results. The traffic isn't the same, naturally, but we don't miss the large number of curiosity click that we used to get with Google.

[wanderer1985]

paulie555, the reason might be :

Google, when it doesn't have keyword performance history, it just gives Q.S based purely on ur selected keywords, ad text and landing page. The CTR and other factors are not taken into account. Also for any campaign, as soon as it is setup, the Google system gives better ad positions for your ads initially. Once the system has substantial data (which might take 2-3 days or a week some times) it redefines your Q.S and minimum bids. This might be the reason why your min bids shot up to 5 from 1. Initially, the system might not have had enough data to compute your keywords exact Q.S. But given a couple of days, it recalculated and increased your min bids to 5.

[Green_Grass]

Normally $ 5- 10 bids spell a deathknell for a adwords campaign. It is a Google slap on the domain.

However do keep reading the forum as some posters have managed to get the bids reduced.