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We need to target searches within a 20-mile radius (not London), but I fear volume will be very low - not due to number of searches, but that Google cannot identify users from my location.
I believe Google has more difficult with the UK than the US in this respect? Can anyone advise precisely why that is?
Not sure if you've heard of it..
For a relatively small area like this, there's definately a big decrease in visitors, you need to be targeting wide topics and the product needs to have enough profit margin to make one or 2 sales every so often, worthwhile.
As for how accurate it is. I've found it to be pretty much on the ball, only occasionally do I get visitors outside the range I specified, its not such a big deal.
I think you'll just have to give it a go and see what happens. I suspect you have more luck with cities than in the country.
@T_media - is Kingston Communications still the dominate telco in Hull? Perhaps that's why you've found it to be accurate.