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UK Geotargeting accuracy / coverage



2:45 pm on Apr 14, 2008 (gmt 0)

10+ Year Member

Just wondering if anyone could point me towards resources / advise on the quality of Adwords geotargeting accuracy?

We need to target searches within a 20-mile radius (not London), but I fear volume will be very low - not due to number of searches, but that Google cannot identify users from my location.

I believe Google has more difficult with the UK than the US in this respect? Can anyone advise precisely why that is?



4:32 pm on Apr 14, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I believe Google has more difficult with the UK than the US in this respect?

Sounds like this is more a theory than a question. Have you seen supporting information for this?


3:57 pm on Apr 18, 2008 (gmt 0)

5+ Year Member

I have used geo targeting very successfully for Hull,England.

Not sure if you've heard of it..

For a relatively small area like this, there's definately a big decrease in visitors, you need to be targeting wide topics and the product needs to have enough profit margin to make one or 2 sales every so often, worthwhile.

As for how accurate it is. I've found it to be pretty much on the ball, only occasionally do I get visitors outside the range I specified, its not such a big deal.


10:04 am on Apr 20, 2008 (gmt 0)

5+ Year Member

My understanding is that it's done by IP address, and that the way UK IP addresses are assigned means that they're not as well defined geographically compared to the US.

I think you'll just have to give it a go and see what happens. I suspect you have more luck with cities than in the country.

@T_media - is Kingston Communications still the dominate telco in Hull? Perhaps that's why you've found it to be accurate.


2:42 pm on Apr 21, 2008 (gmt 0)

5+ Year Member

Yeah, karoo still completely owns all the telephone systems here - so it kinda makes it easy to target.

But still, I've been successful when targeting areas outside of hull like s#*$!horpe, Grimsby and Beverley.


2:44 pm on Apr 21, 2008 (gmt 0)

5+ Year Member

my god, when will filtering software ever learn that S C U N T H O R P E is a town and not a rude word.

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