8000 keywords up to 10$ on Apr 11

Or is it just me?

[fischermx]

Well, I got around 8,000 keywords with a bid of $10.00 today, which most where on $0.15 and $0.30.
Anyone else?
:(

[Scurramunga]

How much would you normally expect to pay?

[fischermx]

Between $0.15 and $0.30, definitely not $10.00

[fischermx]

I found it very strange that no one else is complaining. Usually I complain first, than others come... :)

I have campaigns for several websites, many campaigns for just one website, and one compaing for another 3 websites. I didn't notice just one website was affected, the one with lots of campaigns.

This website has a very particular linking strategy, as I have a list of about 50 products and each product has a sort of mini-portal, with its own subdomain like:

redwidgets.sample.com
greenwidgets.sample.com
etc

So, I wonder, if there's something about the use of subdomains here. I sort of remember someone reporting problems with subdomains in the past.

BTW, the slap was exactly on Friday Apr 11th, at 12:00 PDT

[Anakii]

We had exactly the same problem!

On Fri 11th we got slapped hard by Google. Our bids which were normally 5c-10c cpc with a great QS jumped to $10 for a min bid. This was on a site that had been doing extremely well for the past few months then with no warning Bam!~

This site had a similar set up to what you described: lots of campaigns all leading to different landing pages for different products.

Have tried several things to revamp the campaigns but nothing seems to be working.

Sigh

[Keneke]

Same problem here. We have a very targeted product, so we only have about 20 key words in the AdWords campaign. We received 450,000 impressions within the first three days of the new campaign. But very few clicks. Our best keywords were changed by Google to Inactive and a minimum bid of $5 to $10 to activate.

[PPC_Player]

Are you guys offering affiliate products. What do you mean by targeted product?

[edited by: PPC_Player at 9:09 pm (utc) on April 14, 2008]

[fischermx]

Not in my case. I'm just branding my website.

[ralent]

fischermx ... I just sent you a sticky, and then I saw the thread.

I didn't get hit by this one yet.

[tsinoy]

I know why...

google doesn't like being slapped with tons of keywords all at once.

google also doesn't react well to high impression low ctr accounts..

[qwik]

tsinoy.. how many keywords would you suggest loading at one time?

[fischermx]

Well, in my case, of course I didn't put those keywords all at once.
They were added during years!

[netmeg]

I add tons of keywords all the time, haven't had a problem.

Fischermx, maybe it's time to try some new ad text? That and reorganizing the ad groups (if feasible) would be the first things I'd try.

[fischermx]

Yes, of course, I'm working on that right now.
I'm reagrouping the keywords in very small adgroups. I hope it helps.