Just wanted to ask a question regarding my keyword strategy. I always hear that having few keywords in each ad group is better for quality score.
I have around 15 ad groups and each group contains 100 - 750 keywords (related to each other)but I still keep the Great quality score. I was wondering if this is the right way to approach and what are the cons?
Also, another question is even though I have a great quality score with many keywords I do not get a lot of impressions from search engines. At this point does increasing my ranking just depends on increasing my bid for the keywords? Or still I can get a better ranking with different methods. (my quality score for the keywords are great)
Thanks in advance.
I have around 15 ad groups and each group contains 100 - 750 keywords (related to each other)but I still keep the Great quality score. I was wondering if this is the right way to approach and what are the cons?
it depends the age of the keywords are also a factor... if its relatively new it might not be hit yet by a qs slap.
Also, another question is even though I have a great quality score with many keywords I do not get a lot of impressions from search engines. At this point does increasing my ranking just depends on increasing my bid for the keywords? Or still I can get a better ranking with different methods. (my quality score for the keywords are great)
if its just few days then typically it starts slow... or it could be your keywords are really specific and targeted for those types of keywords you'll typically get low impression... also, maybe your keywords are 3 or 4 word combination those are typically low volume..
it depends the age of the keywords are also a factor... if its relatively new it might not be hit yet by a qs slap
Just added yesterday.
And yes they are mostly 4 word phrases.
I am just trying to categorize as much as possible. However, then I end up with almost same key phrases in other ad groups. I wonder what other people do.?
Thanks in advance
