Do Adwords run out?

Forum Moderators: buckworks & skibum

Message Too Old, No Replies

Do Adwords run out?

Jon12345

12:03 pm on Oct 12, 2004 (gmt 0)

Ok, you are in competition with 30 other Adwords advertisers. If you keep clicking Next Page on Google, will the Adwords eventually disappear or does Google rotate them, starting from the beginning again?

Jon

eWhisper

12:17 pm on Oct 12, 2004 (gmt 0)

If there are top premium ads, they may stay through every page. The side ads are rotated through starting over at the beginning.

However, due to daily budget issues, often an ad will be skipped when the ads are repeated (or one will show which was origiionaly skipped), and then shown again on the 3rd or 4th time through.

Jon12345

1:24 pm on Oct 12, 2004 (gmt 0)

Is there an easy way of spotting the starting point for the rotation? Or do you just have to keep an eye out for the same advert? Just thinking this could take some time if you are in very competitive areas.

RedWolf

1:38 pm on Oct 12, 2004 (gmt 0)

From what I have seen, It maintains the same structure throughout the rotation assuming that no one drops out because of budgets. So if you have eight on the first page two pages and three on the third, it will start over with the first eight on the fourth page and continue in that same order of 8, 8, 3 as the searcher pages through the results. Though you have to wonder how many people go more than four or five pages deep unless they are looking for a specific site.

Jon12345

1:59 pm on Oct 12, 2004 (gmt 0)

Just thought there might be a small percentage. A small percentage on a huge number of searches may be higher volume than a low traffic keyword.

AdWordsAdvisor

4:19 pm on Oct 12, 2004 (gmt 0)

Is there an easy way of spotting the starting point for the rotation? Or do you just have to keep an eye out for the same advert? Just thinking this could take some time if you are in very competitive areas.

You bring up an interesting point, Jon12345. I don't know whether it is technically feasible - but in the Advertiser Feedback report this week, I'll bring up the idea of having some sort of discrete indicator that marks the spot when the rotation begins again.

I can make make no promises, of course, but I'll certainly forward the idea. ;)

Tell me, how many of you experts out there really need/want/would use this information?

AWA