I have some doubts I hope some of you can clarify.
-If I have an ad with only one keyword and this ad is the only to show, is my cpc for that ad 0,01€?
-If at the end of the month a certain ad of mine has a medium CPC of 0,045 how much will pay por each click, 0,04 or 0,05?
Will return soon with other questions :)
Thanks in advance
If I have an ad with only one keyword and this ad is the only to show, is my cpc for that ad 0,01€?
It depends on your ad position and your specified max CPC for this keyword. However, it will not be less than the minimum value ( of 5 cents/click for a US ad or whatever it's in UK) if it is from a search. For a content match, it could be less. I have seen it's down to 2 cents/click.
If at the end of the month a certain ad of mine has a medium CPC of 0,045 how much will pay por each click, 0,04 or 0,05?
You should pay 0.045/click at an average.
If at the end of the month a certain ad of mine has a medium CPC of 0,045 how much will pay por each click, 0,04 or 0,05?
JoaoJose, every click is likely to cost a different amount, depending on the factors in play at the moment of the search. These factors include:
* How many competitors you have, who are budgeted to appear in the moment the search was done
* Their Max CPC for the keyword, as compared to yours
* Their CTR for the keyword, as compared to yours
It is worth noting that every click will be somewhere in the range between the minimum CPC for the system, and the Maximum CPC that you have set as the advertiser.
And, by the way, your Avg. CPC is the literal average of your actual CPC over the number of clicks you are looking at, and will vary as you change the 'date range' of the statistics you are viewing.
AWA
