'Search Query Report' - help!

Next to useless or am I missing something here?

[mrclark]

I've just done 'Search Query Reports' and under 'PHRASE MATCH' and 'BROAD MATCH' all it ever tells me is 'X other unique queries' with X being something 1, 2, 3 etc - what use is this to me!?

What's the point in being told a unique query has been performed if they aren't even going to tell me what it was?

As things stand, I'm not being provided with any real useful date from these reports, so surely I'm missing something here? Any advice would be welcome.

[GettingStarted]

That's what mine reads but it says that under the search query column. If you scroll down, you should see some actual search queries searchers made. I'm not exactly sure what the "#*$! other unique queries" is referring too, but I was told the search query report doesn't show all of your search queries, and that Adwords will show you the most relavant search queries. So perhaps the ones they are not showing are just bundled up as "#*$! other unique queries". Maybe someone here could clarify what that is...

[avalon37]

Yes tons of line items that "unique queries" and have a number like 2387 clicks. Come on Google...tell what they were (the search queries) :)

[golles]

i have found the only way of reliably getting to know the search terms that triggered an ad / click is to have your own logging. simple php script which saves the referrer data to a mysql database and extracts the query string from the refrrering url - not 100% but better results than we get from the search query report.

[WendyTinley]

Today I've had the same problem... one of my clients manufactures coil springs and I thought I'd run a search query report on his campaign to see what other search queries were triggering the ads... and I got the same frustrating report...

Tells me what I know already but doesn't tell me the words I could use as negatives to stop the ad appearing when someone is searching for other all the other times where that phrase is used.

[beesticles]

Got to agree here. The report is close to useless.

[sem4u]

It has been like this since it was introduced, so no sign of it improving then?

[briggidere]

I spoke to a few Googlers about this and the reason they say they can't give the full details is that it would take up too much storage and processing power to give 100% of all searches.

What really bugs me is that a lot of the time there is conversion data contained in these "other unique queries" yet they can give me data on some 1 impression, 1 click, no conversion terms.

[mrclark]

I no longer use this report.

I have my own Ad Groups - Broad, so I know when broad matched clicks occur anyway - then I just go into my StatCounter logs and it shows me the actual search query.

[WendyTinley]

Thanks for the additional replies to this thread... I will wade through the access log files... hey ho! :)