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Google Soon To Limit Number of Excluded Sites

Email from Google Adwords



8:59 pm on Mar 18, 2008 (gmt 0)

10+ Year Member

Just got an e-mail from Google stating that they will soon limit the number of sites you can exclude to 5000 per campaign. (No firm date for this change was mentioned)

Now, I'm sure I am in a very small minority of advertisers that this actually would apply to as I exclude TONS of sites.

The good news is that if you currently exceed the new limit you're fine you just won't be able to add any new site exclusions until you bring the number of excluded sites under 5,000.

The reason cited for the change is the introduction of Site and Category exclusion tools.

The one question I had was whether or not Quality Score could be impacted if you have too many excluded sites. Ridiculous to even ask but you just never know.

No word back yet.


12:08 am on Mar 20, 2008 (gmt 0)

5+ Year Member

I dont see how quality score could be effected in a negative way. Perhaps you can achieve a higher QS by negative out bad websites.


2:21 am on Mar 20, 2008 (gmt 0)

10+ Year Member

Google confirmed by email QS would not be impacted in any way.

I didn't really think it would but in the Quality Score World we are in I figured it wouldn't hurt to ask.