bid management for site targetered campaign

is there any?

[olegwn]

is there a bid management tool that can handle Adwords placement targeted campaigns? With features like adjusting CPM if ROI is not met, increasing CPM if ROI is good and so on...

there are tons for search campaigns but couldn't find any for placement targeted

[justshelley]

I'm not aware of any external company capable of doing this...especially since Google doesn't offer this even through Adwords Editor yet.

I set up my campaigns so that I have small, focused sets of placements to manage. If I have high spending placements, I'll separate them into their own adgroups to make them easier to watch.

For bid management right now...I copy my placements into excel, do a quick find and replace to change the bids and then copy them back into the Adwords User Interface.

Its very tedious and time consuming but it works.

[peer_esv]

The company i work for develops a tool that does this, but only for CPM site targetted campaigns. CPC site targetted campaigns are not yet supported by the Adwords API.

[olegwn]

peer_esv is this tool available or it's only in the development stage?

if it's available could you please send private message with url to this tool? thanks