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High CPCs are gone

Yes, for me.

   
6:57 pm on Mar 13, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I know some will hate me for posting this, but in my account, since March, 10th, most of the crazy $10.00 are dissapearing.
I just advertise for two sites, which one is new and other is 2 years old.
I was monitoring just the newer site campaigns, when I noticed some keywords for which Google had a set a min $10.00 were changed to $5.00. Next day half of the $5.00 went to $1.00. Next day I had some of the $1.00 min bids to $0.20 to $0.50.
I still have many $10.00 min bids, most it is like just the 20% of what they used to be.
Then I reviewed my all campaigns and also they disappeared many $10.00 min bids from them, I noticed it because my spending were up.
Is there anybody else seeing this?
8:03 pm on Mar 13, 2008 (gmt 0)

10+ Year Member



Seeing the exact same thing. All of a sudden campaigns from over a year ago with $10.00 bids now turned Great/Good Active. I just checked my account today and was like what is going on? I hope it's not a bug in the system.
8:20 pm on Mar 13, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Let's not do too much noise about this hehe.... hopefully Google won't notice it :)
10:36 pm on Mar 13, 2008 (gmt 0)

10+ Year Member



Same here. I've been mostly ignoring a campaign to a site that had been slapped a long time ago where only about 5-10% of the ads were running. Today, almost all ads are running as are about 80% of the keywords. I'll bet it won't last more than a day or two, though. Google is probably doing it to collect information.
10:37 pm on Mar 13, 2008 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



[...] hopefully Google won't notice it :)

Notice what? ;)

AWA

11:15 pm on Mar 13, 2008 (gmt 0)

10+ Year Member



AWA. Mind explaining what is going on?
11:20 pm on Mar 13, 2008 (gmt 0)

5+ Year Member



Same here, most of my $10.00 "inactives" went way down in price!

Enjoy it while it lasts...

Israel

12:03 am on Mar 14, 2008 (gmt 0)

5+ Year Member



This is sort of related.

When I started with Adwords some years back, I knew little. Yet I could predict conversions and success with amazing accuracy. I could sell the proverbial "ice to Eskimos" and be assured 100% profits. Yeah, I made some mistakes but learned quick!

Disabled keywords generally meant they stunk, and I quickly dumped them -- worked for me. Even though at the time, the "Disableds" were a frustration for many advertisers.

******
Fast forward a few years and while I know a lot more, Adwords continously confounds me. The 100% profit is now hard to achieve, to put it mildly.

I do have one promising campaign that still "pays the rent" untouched. I rarely tinker with it out of fear...

I know it has even greater potential if I dare to experiment, so experiment I did.

On Monday, I added an Adgroup for it with a few clever keywords that I hadn't thought of before. I gave what I've learned over time a reasonable 50 cent USD bid.

Sure enough, one single click on a keyword and a sale the first day. 100% conversion rate. Only impression too, so 100% CTR!

Conversion Tracking turned on for this campaign, but no Google checkout, so Google doesn't know what I made from the sale.

******

My other campaigns which get far more traffic don't generally use Conversion Tracking, so the big picture makes me appear to be a dismal failure if one looks at my overall "conversion rate". ;)

Though intermingled among my other campaigns are rare links to the same products that use "Conversion Tracking". I only have a link to those products on pages where it's appropriate, so the Conversion Rate looks really terrible since those sales are far rarer.

Hard for an outsider to "analyze" what I'm up to, though I'm completely "white hat".

*****

After I made the sale in my best campaign, Google had made this keyword "Inactive" with a $5.00 USD mininum bid!

Now the keyword has had a 2nd click (cool by me, don't expect 100% conversion rates to be the norm!).

The $5.00 minimum bid is gone, Google is happy with 50 cents again, even though the CTR (and Conversion Rate) is only 50% instead of the 100% (confused?)

How does Adwords work? Anyone have a guess anymore?

Israel

12:22 am on Mar 14, 2008 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



AWA. Mind explaining what is going on?

To be very straightforward about it, my previous (tongue in cheek) response was made when I had seen two people reporting on something, about which I have heard nothing at all elsewhere. And now I see four, in a thread that has been near the top of the page for a while.

At this point, I chalk it up to the quality-based bidding system at work. I am not aware of anything else behind it.

If I see more 'reports' of this over the next day or so, though, I'll certainly start looking into it.

AWA

1:43 am on Mar 14, 2008 (gmt 0)

10+ Year Member



AWA, please don't start looking into it. Let's us enjoy it for forever....
1:57 am on Mar 14, 2008 (gmt 0)

10+ Year Member



I had an entire adgroup of $10 bids drop down and go active today. They had been at $10 bids since last October (2007). By the midday, about 25% of the keywords had returned to $10 bids. I expect they will all be back to $10 by tomorrow.
3:43 am on Mar 14, 2008 (gmt 0)

5+ Year Member



Sadly.. I'm seeing a reversal also. Almost lasted long enough to get my hopes up.
8:40 am on Mar 14, 2008 (gmt 0)

10+ Year Member



Yep, game over :(
10:06 am on Mar 14, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Shame it's gone. It is a problem when Google are asking for $5 or $10 for a keyword when you only make $2 on the product. That's the time when Yahoo/MSN start getting more my budget and Google lose out.
11:45 am on Mar 14, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm a firm believer that the quality score part of the max cpc x CTR x Quality x ? formula has had a big turn upwards.

We saw a lot of changes in quite a few clients accounts, so we got testing. After 5 different accounts were looked at, we changed landing pages and ad copy and not only saw the min bids drop by over 75%, we saw the actual cpc drop by 66% across all accounts.

It's all about quality scoring now. Account History, Keyword, Ad & Landing Page. We think we have a found a nice formula to kep working from to improve it more.

Hint: You may need to multiply the number of landing pages & AdGroups you have by 10 or more to get the desired results.

3:24 pm on Mar 14, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Mr. AWA, please don't change it, don't move it, don't touch anything.
It is fine as it is now... ;)

I think it might be that some websites where reevaluated for some reason and got better quality score, and it is not a change in the algo itself.

3:29 pm on Mar 14, 2008 (gmt 0)

10+ Year Member



Most of the keywords went back to Inactive. Adwords is the MOST unpredictable form of advertising I have ever seen.
 

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