its been a while, I was wondering if people notice a google slap today...march 5,2008?
I have several keywords that has really high ctr becoming inactive. 16.39%, 31.51% and 32.88% ctr examples below.
Keyword Status Help Quality Score Help Current Bid Max CPC Clicks Impr. CTR Avg. CPC Cost Avg. Pos
keyword Inactive for search Increase quality or bid $0.50 to activate Poor Minimum bid: $0.50 $0.45 79 482 16.39% $0.28 $21.98 2.7
keywordb Inactive for search Increase quality or bid $0.50 to activate Poor Minimum bid: $0.50 $0.45 836 2,653 31.51% $0.18 $148.10 2.1
keywordc Inactive for search Increase quality or bid $0.50 to activate Poor Minimum bid: $0.50 $0.45 4,124 12,541 32.88% $0.30 $1,250.81 2.1
This is for an est B&M site with 6 years of plottable PPC traffic. We are off by 46% in impressions and leads (by PPC) and for the first time ever the organic leads have been higher than the PPC ones. Its gonna be a hard sell to spend more money on PPC if this continues.
Good news though, our PPC bounce rate has gone lower than people who bookmark our site and comeback.
Hide, hide your affiliate links - google hates affiliates.
I don't agree with this.
If all affliliates stopped advertising, I think their adwords revenue would decrease by 50% easily. Google needs affiliates just as affiliates need Google.
I think what they don't like are thin affiliate sites that are nothing other than affiliate links.
Who is google to say if a page is relevant though?
Where I come from do the people, who pay for the party select the music to be played also!
Consider this a karaoke bar, where you pay the drinks and pick the songs to sing to :) - but the bar owner gives you the selection to choose titles from in the first place.
P!
You can no longer outrank the big corporations..
<sarcasm> Wow this is really shocking </sarcasm>
Rather than having small time webmasters get slapped, then resubmit another domain and continue, they are making it unaffordable for small time webmasters to continue advertising. They must have tweaked the algo to be more about max CPC and less about relevance.
The end is nigh for webmasters on adwords..
shopping.com
shopzilla.com
ebay.com
amazon.com
ask.com
target.com
If you aren't one of these sites then they don't want to be bothered with your pitiful 11 cent click because you've just taken away a 45 cent click from the one of the above mentioned sites.
If you aren't one of these sites then they don't want to be bothered with your pitiful 11 cent click because you've just taken away a 45 cent click from the one of the above mentioned sites.
Our clicks have always cost us $3-$5 (minimum bid is a joke .04 never gets ads shown even if they do well)
That is the thing, where i bid $11 dollars a click, the minimum bids tend to go down after 2 months to .03 .04 range.
But the campaign where i bid only .06 cents and get traffic for an average of .05 cents, gets slapped every time.
Our clicks have always cost us $3-$5
My widgets are too cheap to spend more than 15 cents per click.. It's funny because the big guys sell the same widgets and must be spending 3X as much per click.
I don't have stock to manipulate by buying tons of traffic and I don't care about branding.. I'm telling you it's corporations or nothing..
Google will never impelement a feature in adwords that does not in someway increase the average income generated per click.
Tell that to the publishers who get smart priced to pennies a click.
That is the thing, where i bid $11 dollars a click, the minimum bids tend to go down after 2 months to .03 .04 range.
I have seen this before... the 2 month trend... every 2 months an adjustment happens... and your keyword cost goes down if you have a good ctr...
side note:I think its good that microsoft is buying yahoo in some respects... need to give the current big guy a jolt...
41) what cost per click (CPC) did the advertiser pay for a given ad selection? The likelihood that an ad is good may depend on how much the advertiser paid (more is higher quality);this is from google patent application "predicting ad quality"
source: [appft1.uspto.gov...]
r=1&p=1&f=G&l=50&d=PG01&S1=20070156887.PGNR.&OS=dn/20070156887&RS=DN/20070156887
If you are in the low margin area, you are out of luck with this one.
What's going on, thinking of removing adsense...
are you guys upping your min CPC?
i just can't afford to do that with the current "return per hundred clicks".. if enough of us don't bring up the minimum CPC google might go easier on us with all the slapping.
ildarius, what I've done is I've increased some, mostly the ones with good roi and I left some of them as is just to measure how long will google return if every they do...
All of my old campaigns that were Google Slapped in the past years have now become active? Anyone else seeing this? Almost looks like a bug in the system.
interesting.. I'll look at mine and see where it is...
the keyword that I change bids on to do an experiment however stayed poor... and here's the info.
Poor Minimum bid: $0.50
Clicks 4,232
Impressions 12,805
ctr 33.04%
Average CPC $0.32
Cost $1,354.76
Ave Position 2.1
Current average is about 98cents.
So be warned, changing any part of the ad even on a high ctr , high ranking "Great" rated, high PPC $, conversion performing campaign causes a score drop. While temporary, it can cut your "Impression Traffic" by 90%. Which creates come outrageous and on paper distractingly high numerical results due to the low traffic that results.
So it would not be wise to change all the ads at once but rather sparingly over a two week period (ie don't change price based ads).
although there's a school of thought that tells people to test their ads all the time, I disagree with this because of the above post... ad text has a QS as well.. if its good you should not change it if its bad then its good to change it since it resets to the norm.
At the moment they are checking every company advertising on google and slapping all of their affiliates. Companes like tadetroubler see all of their keyword buyers stopping one after the other.
In fact this is someting highly questionable as a tacti, in fact it is a pure monooly and discrimintion. I'm sure there are legal grounds to attack google on this, but who will do that? So far that rep is the only one i know at Google who admitted that they are chasing the affiliates on purpose to get them down or at least to get as much money out of them for as long as it lasts.
The CPA they launched has been designed to see how far they can push affiliates using adwords. They can now see how much a CPA is worth to a coporate advertisor compared to the margin an affiliate can take. That's why they push companies to use CPA analytics in adwords as well.
A pure monopoly. I have lost all respect for Google, they have become the mongol Microsoft had become.
