How much do you pay for Premium Ads?

Price per thousand impressions

[SlyOldDog]

We've just come to renew our premium ad campain (and add new campains on I might add!) and we've notice a few things:

1) The prices originally were in $ and now they are in €. This is bad because last year the $ was strong and now it's weak.

2) The absolute price level has increased in dollar terms by 50% over last year because of this change (and they had the cheek to up the price anyway)

3) They told us they have a new system which calculates premium ads from a combination of Adwords and premium prices.

Has anyone else had a big rate hike? I'm not sure we will renew.

[Shakil]

3) They told us they have a new system which calculates premium ads from a combination of Adwords and premium prices.

yep, thats true, as they have a new system which gives them a guide price to work on, and then discounting it dependant on your budget, relationship and length of campaign, not forgetting demand.

hey they gotta make some $$$s, and it was fun while it lasted, right!

Shak

[webguybri]

yea they quoted me $62.00 per 1000 impressions....and get this, the volume was for $50,000 a month for 3 months!

[SlyOldDog]

I was quoted a similar price for travel terms.

We've had to fight hard but we've got it down to 50 euro. It was basically that or walk away. Has anyone got info on what they pay or have been quoted for each sector? I'm sure it'll be interesting to compare notes.

[m12318]

Yes: I agree that costs for renewal were much higher when it came for renewing.

Is anyone foregoing Premium campaigns and only advertising with AdWords? (We previously advertised via both.)

[powerstar]

100% increase in one year. From $30 to $60. Still make sense but cut our spending about 60%. Spend elsewhere. Google is on the top of the world and they feel they can charge whatever. Not for long.

[SlyOldDog]

Powerstar and Webguy

What are your business sectors?

[powerstar]

finance and insurance

[SlyOldDog]

Heard of their ROFR or right of first refusal policy?

Apparently existing advertisers have the right to renew at the end of a campain. Sounds good, but unfortunately there's no guarantee on the price. You will be offered to "renew at market". Unfortunately the only guys with information on the market price are the salesmen :(

This policy seems pretty useless because Google can hike the price, and if you don't agree, you lose your right to renew.

Would you rent a property on those terms? In my opinion, this reduces the CPM value because we cannot rely on the advertising and cannot plan our future business with confidence.