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PPC For Entirely Flash Site

         

mycutegoddess

4:13 am on Feb 20, 2008 (gmt 0)

10+ Year Member



Have anybody experienced advertising flash site via Google Adwords campaign?

My customer want me to to promote their new product by using google adwords. However, this site is based entirely in Flash and when I checked the cached page, the result is that Google can't see the content anymore.

From my experience good CTR can result to low CPC, but this was for content rich site not flash one.

What I need to know is that, Is Flash content will make Google think it irrelevance and cause very high CPC? and If I receive Good CTR will CPC can be lower.

So I think the best way for excellence conclusion is to ask for you guys who have experienced adwords for Flash.

Thank you in advance

LucidSW

7:02 pm on Feb 20, 2008 (gmt 0)

10+ Year Member



> Flash content will make Google think it irrelevance and
> cause very high CPC?

That's what I told a potential new client just last week. To me, it only makes sense that's the case. I also told him a HTML site would be indexed more easily by the search engines. Although he is emotionally tied to his year-old Flash site, I think he'll do it.

Your case may be different. I certainly don't recommend changing every Flash site to HTML as there may be a valid reason it's using Flash (not in my client's case). But apart from the above concerns, I don't see any problems using Adwords to advertise a Flash site. If the client insists on Flash, you could try asking Google for a manual review in hopes of reducing CPC.

jk247g

11:11 pm on Feb 20, 2008 (gmt 0)

10+ Year Member



I've always found the all flash sites to be more expensive investment for the first month and then after building a consistent ctr and high user time per page (or pages per visit if possible) it starts considering it relevant and lowers cpcs.

mycutegoddess

2:01 am on Feb 21, 2008 (gmt 0)

10+ Year Member



Thanks. You guys shead some light to me.

LucidSW, Is there a way to ask Googler to take a manual review on my client website?

Have you ever done that?

LucidSW

7:59 pm on Feb 22, 2008 (gmt 0)

10+ Year Member



Actually, no. Never had to. But others apparently have since I see it mentioned here once in a while.

phranque

1:07 am on Feb 23, 2008 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



use swfobject [code.google.com] to provide alternate (but equivalent to the flash) content to non-flash-enabled user agents (including AdsBot).