I've been gone at sea for the past 6 months and finally able to come here again. I got a weird question, how are individuals paying Google? I mean, when they start their AdWords campaign, do they pay before or after the results?
I know it makes business sense to pay for the results at the end of the month or whatever, but what if a person doesn't pay and they're in a different country? Like... uhhh Liberia or something, lol. What happens then? Would Google be able to do anything about it?
Thanks, guys.
From the Learning Center [google.com]:
We won't charge you before 30 days unless you earn US$50 worth of clicks or impressions, depending on whether you're running a CPC or CPM campaign. The first time your account reaches US$50 within 30 days, we'll charge you. Then, we'll let you accrue US$200 worth of clicks before charging you within the subsequent 30 days.If you reach your US$200 limit within 30 days, Google will bill you and raise your billing threshold to US$350. Once you reach the US$350 threshold, you'll be billed again, and your threshold will be raised to US$500, the maximum allowed. Remember that the amount billed may be in excess of the threshold since ads will continue to run and generate charges between the time the billing cycle is triggered and the time the charge is completed.