Make New Ad or Edit Old?

[bigdealioo]

OK, suppose a certain ad demonstrated low CTR, so I don't wanna run it anymore. Instead I wanna try a new ad variation. So what's the best way to do it IN TERMS OF QS?

1) edit the bad ad to the new variation
2) delete the bad ad and add a new ad

thanks!

[RhinoFish]

if its ctr is bad, either way is fine. that said, it's a good habit to always add new ads though, for many reasons. and delete the bad ones.

[smallcompany]

Both 1) and 2) will give you the same result, one new ad. If you check "Include deleted items" you'll see that when you edit existing ad, the old one goes under deleted. That means, although you've edited it, the system treats it as deleting old one and creating a new one.
That’s how I see it.

[bigdealioo]

Alrite, let me give you an example.

I have two ads: ad A and ad B. Ad B has CTR that is 7% worse than of ad A. Ad B is not really a bad ad, it's just a bit worse than A. Anyhow, I wanna try a new ad C and I don't wanna run B anymore since it's clear A is better than B.

In this situation, should I?

1) delete B and add new ad C
2) edit B to reflect C's text, etc
3) pause B and add C

[inasisi]

As smallcompany has said, Option 1 and 2 are identical in results, only the methodology is different. If you're sure you don't want Ad B why pause it. Go with option 1 or 2