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Should I Delete Low CTR Ads?

   
10:42 am on Dec 28, 2007 (gmt 0)

5+ Year Member



thanks...........
3:18 pm on Dec 28, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Should I Delete Low CTR Ads?

To determine this you'd have to analyze whether the conversion rate and/or value of the customer outweighs the lower clicks levels and/or likely higher CPC vs. the higher CTR alternatives.

3:29 pm on Dec 28, 2007 (gmt 0)

5+ Year Member



conversion and customer value = same for low and high ctr ads in my case
3:52 pm on Dec 28, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Then there seems to be no compelling reason to keep these ads.

I'd suggest deleting these under-performing ads - and creating several new ones with the eventual goal of outperforming the current winning ads on the aforementioned metrics.

8:40 pm on Dec 28, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



yep, like gardening... plant new seeds and pull the weeds.
 

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