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joined:Aug 26, 2006
joined:Dec 28, 2004
Should I Delete Low CTR Ads?
To determine this you'd have to analyze whether the conversion rate and/or value of the customer outweighs the lower clicks levels and/or likely higher CPC vs. the higher CTR alternatives.
I'd suggest deleting these under-performing ads - and creating several new ones with the eventual goal of outperforming the current winning ads on the aforementioned metrics.
joined:June 20, 2006
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