Competitor domain as keyword

[Tonearm]

Does anyone know if it is legal to use a competitor's domain name as an AdWords keyword?

[poster_boy]

Does anyone know if it is legal to use a competitor's domain name as an AdWords keyword?

Yes, it's "legal" - but, in some countries your ad won't show. And, typically, there are restrictions around using the 'keyword' in your ad text.

[Junior Jacki]

never tried it.....but seem very legal to me......few months back i saw my competitor using my domain name.....but that time i cudnt get my head around it ......but i know what u mean and what he was trying to do.

great suggestion.
thanks

[Tonearm]

Sounds good, thanks guys. I thought I had read the opposite before, but maybe it was the opposite of the opposite.

[Chrispcritters]

It can be illegal if the domain is trademarked.