no conversion at all

[yolkman]

I am running campaign for my free webhosting website.

placement targeting: 600 clicks with no conversion (free registration)

AND

search ads: 150 clicks with no conversion (free registration)

What is going on? 2 years ago, with the same clicks, I will get at least 100 new registration.

[Jamie_Young]

Hello, this sort of thing seems to be happening everywhere these days. I also receive a lot of clicks but very few conversations unlike months or years ago.

[yolkman]

are you running a search campaign as well?

[Jamie_Young]

Hello, just content campaign.

[yolkman]

I can understand, if it is a content campaign. However, my issue is with the search campaign.

Shouldnt search campaign have a better conversion / less fraud?

[King_Fisher]

Me too. Just finished a campaign. 10,000 visits, 58 CTR, 8 sign ups.

Have the computer gods forsaken us?...KF

[Zuckerman]

How focused is your copy for the search campaign? It may be a case of trying to reduce the traffic where possible by making the copy very specific to what you are offering. Also, positioning on the page will make quite a difference - generally, if you are in positions 1-3, the ctr will be quite high, but the conversion rate won't necessarily be in proportion. If you're trying to improve the conversion rate, I've found that positions 4-7 generally work better.

Also, things like negative keywords etc to rule out unwanted traffic work well.

[vincevincevince]

Are you sure that your package remains competitive now, two years on? Free webhosting offers have changed considerably over that period; most people now look for accounts which are ad-free, PHP and MySQL enabled and with a large disk space allowance. Providers are offering these and then bumping them to paid plans as soon as they pull in good traffic.