Please help me

PPC Listing

[Elliott Knapp]

Hi,

Im from the UK and I am trying to bid on the keyword "ebay"

However its asking me for a £5 per click.

How do I get around this?

If you type in ebay into google.co.uk you can see a few others are bidding on this keyword.

Please help me get a lower cpc.

Many Thanks

Elliott

[chief72]

Hi Elliot,

Ebay doesn't allow affiliates to bid on their trademarked terms - 'ebay' obviously being one of these. Google upholds this.

(2) eBay Trademarks. You will not use in your domain name or URL (specifically, any term before the third "/" of your URL) nor purchase or register in any search, referral, or advertising service (such as Ask.com's "Sponsored Listings" keyword program) any of the following terms:

1.
Any domestic or international eBay company trademarks, and all translations thereof, including "eBay", "PayPal", "Half" or any URL or keyword string that includes eBay company names (for example, "www.yourcompany-ebay.com", "eBay auctions", "eBaymotors", "ebay motors", "eBay jewelry", "PayPalpayments", "paypal payments", "Halfitems", "Half items"); or

2. Variations of any eBay company trademarks (for example, "e-bay", "ebay.com", "www.ebay.com", "e.bay", "e bay", "www.ebay", "ww.ebay.com", "e-bay.com", "www,ebay.com", "e.bay", "wwwebay.com", "ebya", "eaby", "Pay-Pal", "Pay Pal", "Half.com", "Half com", "Half.ebay.com", "Half ebay com", "ebay half").

* Please note: this is not an exhaustive list of prohibited words, phrases, or combinations thereof.

Also, do not try direct linking ppc traffic to ebay.com (ebay U.S.)

a. Search Engines. You will not be compensated for paid search traffic purchased from Google.com, Yahoo.com, MSN.com, nor from any of their content networks, such as Google AdSense, Yahoo! Publisher Network, and MSN ContentAds, if it is linked directly to the eBay.com, eBay Express, or eBay Store domains (not "Commission Earning Activity"). The change in policy is limited to the eBay.com US program, and to the three search engines stated above. Linking to a non eBay domain is allowed.

Hope this helps clear things up for you.

[Elliott Knapp]

Thanks for the reply, however I'm not a affiliate for ebay. I just want to bid on that keyword. If you type into google the keyword "ebay" you see a company payday loans uk come up.

I dont see how they can get there cpc lower than £5pc.

[chief72]

I see what you mean. However, I think these ads will only last until ebay makes a complaint in protection of their trademark.

I think the 5 pound bids you are being asked for probably relate more to quality score than anything else. There are many threads here relating to that topic.

[ronmcd]

The most relevant ad for "ebay" will be ebay themselves. The others wont be, and so will have to pay a high min cpc. This is why theres generally very few ads for this phrase, and most disappear quickly. You have to be very good to make money from that keyword. It gets lots of searches, and maintaining low cpc is very tough.

Incidentally, if you want to know if that other ad you can see is being charged more than your ad, why not try (while paused) creating a copycat ad in your account? Google will tell you what min cpc you would be charged. It will be completely different to their min cpc due to account history etc, but it will tell you whether their ad and landing page has a better QS than your ad and landing page.

They may well be spending £5 per click....

[LifeinAsia]

however I'm not a affiliate for ebay. I just want to bid on that keyword.

Trademark issues aside, unless your landing page is specifically related to eBay (such as a how-to article for selling on eBay), you're not going to have a good relevance score and your min. bid will always be extremely high.